Chairside helps dental practices attract the right patients, turn more visits into enquiries, follow up faster and see which marketing is working.
12 Years in UK Dentistry
First-hand practice experience, not generic agency knowledge.
GDC-Aware Marketing
Marketing shaped around professional standards and the realities of dental practice.
Healthcare SEO Experience
SEO and content built with accuracy, trust and patient decision-making in mind.
Tracking-First Marketing
Calls, forms and missed enquiries tracked back to their source.
Chairside focuses on the areas that can genuinely improve visibility, conversion, follow-up and reporting.
Most practices do not have one obvious marketing problem. They have small gaps between search, website, reception and follow-up that quietly cost them enquiries.
If calls and forms are not attributed properly, it is impossible to know whether SEO, Google Ads, your website or referrals are driving results.
A missed call during a busy session can become a lost opportunity. Without alerts and a clear follow-up process, the practice may never know what happened.
Visibility is only useful if the page makes the next step clear. Slow pages, weak treatment content and awkward contact options all reduce conversion.
Potential patients often contact more than one practice. A quick, helpful reply gives your team a better chance of continuing the conversation.
One joined-up system, from the first search to the point your team takes over and books the appointment.
Dental SEO, Google Ads, local SEO and Google Business Profile optimisation put your practice in front of people searching for the treatments you want to grow.
A strong dental website makes the next step obvious, with clear treatment information, fast pages and simple ways to call or enquire.
Call tracking, form capture and missed-call alerts create a clearer record of who contacted the practice, where they came from and whether anyone followed up.
AI-assisted follow-up can send a prompt first response when your team is busy. It keeps the conversation moving until somebody from the practice can take over.
Clear reporting connects calls and forms to the channels that generated them, so you can make better decisions about where to invest next.
Chairside combines twelve years of experience inside UK dentistry with hands-on SEO experience growing private healthcare websites in highly competitive markets.
The same team now behind Chairside created, safely migrated and grew the selected websites featured in our healthcare SEO case studies.
That experience now shapes Chairside’s approach to dental websites: strong foundations, safe migrations and a clear focus on the pages most likely to generate patient enquiries.
See the strategy, anonymised analytics and measurement notes.
Selected projects delivered by the same team now behind Chairside Marketing in previous healthcare marketing roles. Client details have been removed for confidentiality.
Selected healthcare SEO results
Every featured website was created and safely migrated by the team.
Source: Google Analytics
Chairside Marketing really stood out from other agencies we’ve spoken to. They clearly understand how dental practices actually operate day-to-day, which made their advice far more relevant and practical. The conversation felt straightforward and useful, and they offered several fresh ideas around our online presence that we hadn’t explored before. Would happily recommend them to other practices looking for marketing support that properly understands the industry.
Ruaraidh Maclean
5 reviews
Pedro at Chairside Marketing really knows his stuff. His background in dentistry gives him a perspective that’s hard to find in marketing. He explained exactly where our website and google business needed to be improved and why it mattered. Professional, approachable and clearly focused on helping us grow rather than selling unnecessary services. I’d happily recommend Chairside Marketing!!
James McDonald
1 review
I recently spoke to Pedro from Chairside about improving our online presence, and it was clear from the outset that he genuinely understands dentistry as well as digital marketing. His background as a dental hygienist gives him a perspective that’s very different from most marketing agencies. He explained the full process clearly, highlighted several opportunities we hadn’t considered for our website and SEO, and was generous with his time and expertise. If you’re looking for someone who understands both the clinical and business sides of running a dental practice, Pedro and Chairside Marketing are well worth speaking to!
j mac
Local Guide · 28 reviews
I’m Pedro Manzanera, founder of Chairside Marketing. I spent 12 years working in UK dentistry as a dental hygienist before studying digital marketing and SEO and moving into healthcare marketing.
That combination of clinical experience and marketing knowledge shapes how I approach every project. A ranking or click only matters if the practice answers the call, follows up the enquiry and can see whether it became an appointment.
People who contact a dental practice are often comparing options. A prompt, helpful response keeps the enquiry warm until your team can take over.
Responds while your team is busy
When a call is missed or a form arrives outside normal hours, an immediate first response can acknowledge the enquiry and explain what happens next.
Personal, not robotic
Messages are tailored to the type of enquiry and written in the practice's tone, with clear boundaries and a straightforward handover to the team.
Works around your existing process
The workflow is designed around how your team already handles calls and forms, rather than forcing reception into a completely new way of working.
Your team stays in control
Automation handles the initial response and organisation. Your team makes the clinical, scheduling and patient-care decisions.
Many practices know how many visits or clicks they receive, but not which activity produced a genuine enquiry. Clear tracking connects calls and forms to the channel that brought them in.
Chairside can track the main contact points across your website, Google Business Profile, Google Ads and organic search, then turn the data into a report you can actually use.
Call tracking
Inbound calls can be logged with their source, duration and missed-call status, giving you a clearer view of which campaigns are generating conversations.
Form and web enquiry capture
Contact forms, callback requests and online bookings can be recorded and attributed to a source wherever the setup allows.
Google Business Profile monitoring
Track the calls, website clicks and direction requests reported through your Google Business Profile.
Channel attribution
See whether enquiries came from Google Ads, organic search, local search, direct traffic or another tracked source.
Monthly reporting dashboard
A clear summary of what generated enquiries, what was missed and where to focus next.
Dental marketing works better when the person planning it understands the pressures inside the practice as well as the numbers outside it.
Rankings and traffic matter, but the real question is whether they lead to calls, forms and booked opportunities.
SEO, Google Ads, the website, tracking and follow-up are planned together, so gaps are easier to spot and fix.
You speak to the person doing the thinking and the work, with clear explanations and no layers of account management.
No long lock-ins. The work and priorities stay visible, and the relationship has to keep earning its place.
We’ll review your website, search visibility, Google Ads and enquiry tracking, then show you where the biggest gaps are and what to prioritise first. You’ll get a clear, practical summary without a hard sell.
Typically delivered within 5 working days